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LEGAL / Terms

Terms of Use

The terms governing access to and use of the Equals MC2 website and related online properties.

Effective Date: August 29, 2026

Last Updated: August 29, 2026

These Terms of Use (“Terms”) govern access to and use of the website and related online properties operated by Equals MC2, LLC, a Florida limited liability company (“Equals MC2,” “we,” “us,” or “our”), including the content, functionality, and services made available through them (collectively, the “Site”).

By accessing or using the Site, you agree to these Terms. If you do not agree, do not use the Site.

These Terms govern use of the Site. They do not replace a separate master services agreement, statement of work, insertion order, proposal, confidentiality agreement, data processing agreement, or other written contract executed by Equals MC2 and a client. If a signed agreement conflicts with these Terms with respect to paid services, the signed agreement controls for that engagement.

1. The Site Is General Information, Not a Services Agreement

The Site describes our perspective, capabilities, experience, services, and approach. It may also contain articles, examples, frameworks, opinions, case studies, estimates, calculators, commentary, or other informational material.

Nothing on the Site obligates Equals MC2 to accept an engagement, provide services, reserve capacity, meet a deadline, achieve a result, or enter into any business relationship.

No client relationship is created merely because you visit the Site, send an inquiry, request information, participate in an introductory conversation, or receive general information from us.

A client relationship exists only when Equals MC2 enters into an applicable written agreement or otherwise expressly agrees in writing to undertake an engagement.

2. No Guarantee of Results

Marketing, advertising, search visibility, conversion, artificial intelligence, automation, sales systems, branding, strategy, and business growth are affected by variables outside any agency’s control.

Past performance, examples, case studies, historical results, illustrative numbers, opinions, projections, or descriptions of prior work are not guarantees of future performance.

Unless a signed client agreement expressly states otherwise, Equals MC2 does not warrant or guarantee:

  • revenue;
  • profit;
  • return on ad spend;
  • lead volume or quality;
  • customer acquisition cost;
  • rankings;
  • traffic;
  • search-engine placement;
  • inclusion, citation, ranking, or visibility in artificial-intelligence systems;
  • conversion rates;
  • advertising approval;
  • platform availability;
  • campaign performance;
  • model outputs;
  • business outcomes; or
  • any other specific commercial result.

Any decision to act on information from the Site is made at your own judgment and risk.

Equals MC2 is a marketing, advertising, strategy, technology, and related-services business. Content on the Site is not legal, tax, accounting, financial, medical, securities, investment, or other regulated professional advice.

You should consult an appropriately qualified professional when a decision requires advice within a licensed or regulated discipline.

4. Accuracy, Currency, and Editorial Judgment

We work to make the Site useful and accurate, but business conditions, laws, technology platforms, search engines, advertising systems, artificial-intelligence models, product features, pricing, and third-party services change.

We may revise, update, remove, or correct Site content at any time without notice.

The Site may include commentary, judgment, opinion, rhetorical language, or simplified explanations. Such content should be understood in context and is not a representation that every statement is universally applicable to every business or circumstance.

5. Artificial Intelligence and Automation

Equals MC2 uses and develops workflows that may incorporate artificial intelligence, machine learning, automation, software, APIs, and human review.

References to “AI employees,” agents, researchers, analysts, writers, media buyers, or similar concepts may describe technology-enabled operating systems, automated workflows, or software-assisted roles and should not be interpreted as a representation that software is a natural person, employee as defined by labor law, licensed professional, fiduciary, or independent legal entity.

AI and automated systems can produce incomplete, inaccurate, outdated, or unexpected outputs. Human judgment remains relevant to the use, review, and application of those outputs.

Any paid use of artificial intelligence, automation, data, models, third-party platforms, or proprietary systems in a client engagement is subject to the applicable client agreement.

6. Intellectual Property

The Site and its contents, including text, copy, concepts, design, layout, graphics, illustrations, photographs, video, audio, source code, software, interfaces, trademarks, service marks, trade dress, logos, names, slogans, frameworks, and other material, are owned by Equals MC2 or used under license or other permission, except where otherwise indicated.

Subject to these Terms, Equals MC2 grants you a limited, revocable, non-exclusive, non-transferable license to access and use the Site for lawful personal or internal business purposes.

You may not, without prior written permission:

  • reproduce, republish, distribute, sell, license, or commercially exploit substantial portions of the Site;
  • remove copyright, trademark, or proprietary notices;
  • use our trademarks, logos, trade dress, or confusingly similar identifiers;
  • frame or mirror the Site in a manner that suggests affiliation or endorsement;
  • scrape, harvest, or systematically extract Site content in violation of law, access controls, or an applicable machine-readable directive;
  • use Site content to impersonate Equals MC2 or falsely attribute a statement to us; or
  • create a derivative commercial offering that misrepresents our proprietary work as your own.

These restrictions do not prohibit fair use, lawful quotation, indexing that complies with applicable law and our published technical directives, or other uses that cannot lawfully be restricted.

7. AI Crawlers, Search Engines, and Automated Access

Automated access to the Site is subject to these Terms, applicable law, and any machine-readable controls or crawler directives we publish.

Permission granted to one category of crawler or automated agent does not constitute permission for all forms of scraping, model training, data extraction, republication, commercial dataset creation, or circumvention of technical restrictions.

We may modify technical access rules and automated-agent permissions at any time.

8. User Submissions and Communications

If you submit information, materials, ideas, files, images, feedback, or other content through the Site or in response to an invitation from us, you represent that you have the right to provide that material and that doing so does not violate law or another person’s rights.

You retain ownership of content you own.

You grant Equals MC2 a limited license to use, reproduce, transmit, store, and process submitted material as reasonably necessary to respond to your request, evaluate an engagement, provide requested services, maintain business records, protect the Site, or comply with law.

Submitting an unsolicited idea does not create a confidential, fiduciary, exclusive, or compensable relationship. If confidentiality matters, do not send confidential information before an appropriate confidentiality agreement or client agreement is in place.

9. Prohibited Use

You may not use the Site to:

  • violate any applicable law or regulation;
  • infringe intellectual-property, privacy, publicity, contractual, or other rights;
  • transmit malicious code or harmful material;
  • interfere with Site security, availability, or operation;
  • attempt unauthorized access to systems, accounts, or data;
  • impersonate another person or misrepresent your affiliation;
  • collect personal information about others unlawfully;
  • send spam or abusive communications;
  • conduct automated activity that materially burdens or disrupts the Site;
  • bypass access controls or technical restrictions; or
  • use the Site in connection with fraud, deception, or unlawful activity.

We may restrict or terminate access to protect the Site, our rights, users, clients, or third parties.

The Site may reference or link to third-party websites, products, platforms, software, tools, publications, or services.

Third parties are independent from Equals MC2. We do not control their availability, content, security, privacy practices, terms, performance, or accuracy.

A reference or link does not necessarily constitute endorsement, sponsorship, affiliation, or warranty.

Your use of a third-party service is governed by that third party’s terms and policies.

11. Testimonials, Examples, and Case Studies

The Site may describe actual experiences, prior work, illustrative examples, business outcomes, or opinions.

Results vary based on facts, execution, market conditions, budgets, competition, timing, client participation, platform behavior, and other factors. An example involving one client or project should not be interpreted as a promise that another person or business will receive the same result.

Where a number is presented as an approximation, estimate, illustrative example, or historical result, it should be read in that context.

12. Disclaimer of Warranties

TO THE FULLEST EXTENT PERMITTED BY LAW, THE SITE IS PROVIDED “AS IS” AND “AS AVAILABLE.”

EQUALS MC2 DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, RELATING TO THE SITE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, COMPLETE, CURRENT, OR FREE OF HARMFUL COMPONENTS.

SOME JURISDICTIONS DO NOT ALLOW CERTAIN WARRANTY DISCLAIMERS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

13. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, EQUALS MC2 AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, AND AFFILIATES WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOSS OF GOODWILL, BUSINESS INTERRUPTION, OR SIMILAR LOSSES ARISING FROM OR RELATING TO USE OF OR INABILITY TO USE THE SITE.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE AGGREGATE LIABILITY OF EQUALS MC2 FOR CLAIMS ARISING SOLELY FROM USE OF THE PUBLIC SITE WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100).

THE LIMITATIONS IN THIS SECTION DO NOT APPLY TO LIABILITY THAT CANNOT LAWFULLY BE LIMITED OR EXCLUDED.

Liability relating to paid client services is governed by the applicable client agreement rather than this public-Site limitation where such an agreement applies.

14. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold harmless Equals MC2 and its members, managers, officers, employees, contractors, agents, and affiliates from claims, liabilities, damages, judgments, awards, losses, costs, and expenses, including reasonable attorneys’ fees, arising from your unlawful use of the Site, your material breach of these Terms, or your infringement of another person’s rights.

This obligation does not require you to indemnify a party for conduct to the extent indemnification is prohibited by applicable law.

15. Governing Law and Forum

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles, except to the extent federal law controls.

Unless a separate written agreement provides otherwise, any dispute arising solely from use of the Site shall be brought in a court of competent jurisdiction located in Florida, and each party consents to personal jurisdiction in Florida to the extent permitted by law.

Nothing in this section eliminates a right or remedy that cannot lawfully be waived.

16. Changes to the Site or These Terms

We may modify the Site or these Terms from time to time.

When we revise these Terms, we will update the “Last Updated” date. Changes become effective when posted unless a later effective date is stated or applicable law requires another form of notice.

Your continued use of the Site after revised Terms become effective constitutes acceptance of the revised Terms to the extent permitted by law.

17. Severability; Waiver; Assignment

If a provision of these Terms is held unenforceable, the remaining provisions will remain in effect to the fullest extent permitted by law, and the unenforceable provision will be interpreted or modified as necessary to best accomplish its lawful purpose.

Our failure to enforce a provision is not a waiver of that provision.

You may not assign rights or obligations under these Terms without our prior written consent. Equals MC2 may assign these Terms in connection with a merger, reorganization, sale of assets, change of control, or by operation of law.

18. Entire Agreement Regarding the Site

These Terms, together with the Privacy Policy and other policies expressly incorporated by reference, constitute the agreement between you and Equals MC2 concerning use of the public Site.

They do not supersede a signed agreement governing paid services.

19. Contact

Equals MC2, LLC

Florida limited liability company

Legal contact: hello@equalsmc2.com